Our Solutions
Choose the perfect outdoor advertising solution for your campaign. Whether you need temporary scaffolding banners or permanent facade installations.
Scaffolding
Strategically placed advertising banners on scaffolding structures across Switzerland's prime locations. Perfect for product launches, seasonal campaigns, and construction site visibility.
Facade
Permanent large-format advertising on building facades. Create lasting brand presence with our facade wraps in high-traffic areas across Switzerland.
What's the Difference? — what is the difference?
Both solutions offer high visibility and impact, but differ in duration, flexibility, and installation approach.
Outdoor advertising in Switzerland: how to choose a format
Outdoor advertising, also called out-of-home (OOH), is advertising in public space: banners on scaffolding and facades, posters, and advertising at stops and on transport. In Switzerland Hyde Media sells two large formats, scaffolding advertising and facade advertising, with current sites in Basel. Each format does a different job.
Scaffolding advertising gives the largest spaces, currently 125–175 m², for a period that follows the building works. It is the format for launches and campaigns that need to dominate the street for a few weeks.
Facade advertising hangs on facades and blank end walls, is not tied to building works and builds awareness through repetition.
For both formats Hyde Media handles everything: print, installation, removal and the permit application. The minimum booking is 4 weeks, and prices are on request. All current sites are listed under locations.
Questions about outdoor advertising
What are out-of-home media?
Out-of-home media are all the surfaces in public space that can carry an ad: scaffolding, facades and blank end walls, poster sites, stops and transport. In Switzerland Hyde Media sells the large formats: scaffolding advertising and facade advertising.
What is outdoor advertising?
Outdoor advertising, or out-of-home (OOH), is advertising that reaches people outside the home: on scaffolding, facades and poster sites in the city. It cannot be skipped or blocked, and large formats at busy locations are seen by many people every day.
Which format should I choose?
Choose scaffolding for a short, big impact and a facade for a longer-term presence. Read more in scaffolding or facade.
How much does outdoor advertising cost?
Prices are on request. They depend on site, size, period and production. You get one quote covering print, installation, removal and the permit application. Email theodor.staal@hydemedia.ch, call +41 77 233 81 21 or use the contact form.
Does outdoor advertising need a permit?
Advertising in public space generally needs a permit from the city or canton. What applies depends on the municipality. Hyde Media clarifies this for you and submits the application. Permits can come with conditions: at Riehenring 141, for example, alcohol, political and pornographic advertising is excluded. More in the FAQ.
How quickly can a campaign go live?
It depends mainly on when the site is free and on the permit, which must be in place before the banner goes up, so get in touch early. The minimum booking is 4 weeks.
How do you measure the effect?
With the site’s contact figures, awareness surveys before and after, and the change in searches and website visits during the campaign. See how to measure an OOH campaign.
Can I earn money from my facade?
Yes. Hyde Media rents facade and scaffolding space from property owners and handles advertisers, installation and the permit application. Read more for property owners.
Ready to Start Your Campaign?
Contact us today for a free consultation and custom quote tailored to your specific needs.