Insights on Outdoor Advertising
Guides to scaffolding, facade and outdoor advertising in Switzerland: sites, planning, permits, print files and reach.
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§ Must-read articles handpicked by our team
GuideWhat Is Outdoor Advertising? A Guide to Out-of-Home Media in Switzerland
Outdoor advertising, OOH, out-of-home: what it is, which formats exist in Switzerland and how to choose the right one. A guide for first-time advertisers.
LocationsNew Site: Riehenring 141 in Basel – 175 m² of Scaffolding Advertising by the Messe
175 m² of scaffolding advertising at a traffic-light junction right by Messe Basel, with 39'851 contacts per day. Currently featuring Grand Casino Basel.
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StrategyBlack Week and Christmas: Planning Outdoor Advertising in Q4
Q4 is the busiest time of the year. How to plan an outdoor campaign for Black Week and Christmas so you are visible before customers decide.
StrategyEmployer Branding with Outdoor Advertising: Reach Talent Where They Are
The best candidates are often not actively looking. How to use outdoor advertising to build your employer brand and reach talent in Basel and the region.
DesignScaffolding Banners: Print Files, Specifications and Design That Works
How to prepare print-ready files for a scaffolding banner: file format, resolution, safe zones, mesh, and design that reads from 50 metres away.
GuidePermits for Scaffolding Advertising in Switzerland: What Advertisers Should Know
Who approves scaffolding advertising in Switzerland? An overview of federal law, cantonal responsibilities and the example of Basel-Stadt.
AnalyticsHow to Calculate the Reach of an Outdoor Campaign: Contacts, Frequency and Share of Voice
Contacts, reach, frequency and share of voice: how to calculate the performance of an outdoor campaign from traffic figures, with an example from Basel.
GuideScaffolding Advertising in Basel: How to Choose Site and Format
Tram, car or on foot? Messe or neighbourhood? A practical guide to choosing the right site and format for scaffolding advertising in Basel.
ProcessFrom Booking to Banner: The Timeline of an OOH Campaign
How long until your banner is up? The steps of an OOH campaign from choosing a site to installation, and what most often causes delays.
StrategyEffective OOH Advertising Strategies for 2026
Eight strategies for effective outdoor advertising in Switzerland: from site selection and format to measuring your OOH campaign.
GuideScaffolding vs. Facade: Which Format is Right for Your Campaign?
Scaffolding or facade advertising? How the two formats differ in duration, impact and planning, and when each one is right for your campaign.
LocationsOutdoor Advertising in Zurich: The Key Areas for OOH Campaigns
Main station, city centre, Zurich West or Oerlikon? An overview of the key areas for outdoor advertising in Zurich and how to evaluate a site.
LocationsTop Locations for Outdoor Advertising in Basel
Messe, Kleinbasel, the station or the old town? An overview of the key locations for outdoor advertising in Basel and how to choose between them.
AnalyticsHow to Measure Your OOH Campaign Success
Contacts, reach, brand awareness and search: the metrics that show whether your outdoor advertising works, and how to collect them.
LocationsBasel vs. Zurich: Where Should You Advertise?
Basel or Zurich? Comparing the two cities for outdoor advertising: audience, traffic, competition for attention, and when each city makes sense.
GuideOutdoor Advertising in Switzerland: A Guide for Brands
Multiple languages, federalism and strong cities: what brands need to know about outdoor advertising in Switzerland, from planning to permits.
DesignCreative Best Practices for Outdoor Advertising
Few words, strong contrast, one big image: design rules that make your scaffolding or facade advertising work from a distance.