With Riehenring 141, Hyde Media offers one of the most striking scaffolding sites in Basel: 175 m² on a corner building at a traffic-light junction, right next to Messe Basel and close to the Congress Center Basel. The site delivers 39'851 contacts per day.

It currently carries the «Sparkling Life» campaign by Grand Casino Basel. In this article we introduce the site and show which campaigns it suits.

The site at a glance

  • Address: Riehenring 141, 4058 Basel
  • Format: scaffolding advertising, 175 m²
  • Location: corner building at a traffic-light junction, right next to Messe Basel, close to the Congress Center Basel
  • Contacts: 39'851 per day
  • Traffic: one of the busiest routes from the motorway, tram line in front of the building
  • Permit: granted by the city
  • Minimum booking: four weeks
  • Price: on request

Why Riehenring 141 is so strong

Right next to Messe Basel

Messe Basel and the Congress Center Basel attract trade visitors, exhibitors and congress guests from Switzerland and abroad all year round. Riehenring 141 is right next to them. Anyone driving to the Messe passes by.

On a main route from the motorway

Riehenring is one of the busiest routes from the motorway into the city. Besides fair visitors, you reach commuters, residents and regional traffic every day.

Traffic lights and a tram line

At a traffic-light junction, drivers, cyclists and pedestrians wait. That waiting time clearly extends the viewing time. Add the tram line in front of the building: tram passengers and people at the stop see the banner up close.

A corner building, two street faces

Because the building is on a corner, the scaffolding surface is visible from several directions. A campaign can cover both street faces and reach traffic from every direction.

Currently: Grand Casino Basel with «Sparkling Life»

The site is currently booked by Grand Casino Basel. The «Sparkling Life» campaign uses two large-format banners covering both street faces of the corner building. That makes the visual visible to traffic from every direction, as well as to tram passengers and pedestrians at the stop.

The campaign is a good example of how to use a corner site: one strong, consistent visual that is recognised on both sides. See more images and background in the Grand Casino Basel case study.

Who is the site for?

Riehenring 141 is a particularly good fit for campaigns that:

  • target trade fair and congress visitors, such as exhibitors, B2B brands, hotels, restaurants and leisure offerings.
  • reach regional commuters who drive into the city via the motorway every day.
  • reach Basel residents in their daily routine, by car, by tram and on foot.
  • need a big presence, for example for a launch, an opening or a brand campaign.

Please note: under the city permit, alcohol advertising, political advertising and pornographic content are not allowed at Riehenring 141.

Contacts over the campaign period

With 39'851 contacts per day, the site delivers 278'957 contacts in a week. Over the minimum booking of four weeks, that is 1'115'828 contacts. These are gross contacts: someone who drives past every day is counted every time. That repetition is an advantage, though, because it builds recall.

You can calculate other periods yourself in the campaign calculator. We explain the calculation in How to calculate the reach of an outdoor campaign.

Design for Riehenring

A banner of this size is seen from a distance and on the move. What works:

  • one large, strong image,
  • a short key message,
  • a logo that can be recognised from the other side of the junction,
  • with two banners, one consistent visual that works on both sides.

More in Scaffolding banners: print files, specifications and design.

What is included

Hyde Media handles the entire execution: print, installation, removal and the permit. You supply the visual; we take care of the rest.

Close by: Riehenring 70

Also on Riehenring, on the way to Messe Basel, the Congress Center and the Musical Theater Basel, is our Riehenring 70 site: 125 m² at a traffic-light junction with a tram line. It is booked for calendar weeks 44–47 of 2026. Details on the Riehenring 70 site page.

FAQ

How big is the advertising surface at Riehenring 141?

The scaffolding surface covers 175 m² on a corner building and can cover both street faces.

How many people see the advertising at Riehenring 141?

The site delivers 39'851 contacts per day. Over four weeks that adds up to 1'115'828 contacts.

Which advertising is not allowed at Riehenring 141?

Under the city permit, alcohol advertising, political advertising and pornographic content are excluded.

What does the site cost?

The price depends on the period and production and is provided on request. The minimum booking is four weeks.

Find all the site data on the Riehenring 141 site page. For availability and a quote, contact us.