Grand Casino Basel — double-sided scaffolding banner
Grand Casino Basel - Scaffolding Campaign Riehenring
Challenge
Grand Casino Basel wanted to put its brand and offering — slot machines, table games, poker, restaurant, bar, events, club and hotel — in front of Basel residents and trade fair and congress visitors in their daily routine. They needed a large-format presence on the route between the city centre, Messe Basel and the motorway.
Solution
We ran the «Sparkling Life» campaign across 175 m² of scaffolding space at Riehenring 141 — a corner building at a traffic-light junction right next to Messe Basel. Two large-format banners cover both street faces, making the campaign visible from every direction of travel as well as to tram passengers and pedestrians at the stop in front of the building.
Results
With 39'851 contacts per day, the campaign reached drivers on one of the busiest routes from the motorway, tram commuters, and visitors to Messe Basel and the Congress Center Basel. The double-sided corner placement and the wait at the traffic lights delivered repeat, long-dwell exposure — including the casino's message about its 600 free, monitored parking spaces.
