Air Arabia — scaffolding banner
Air Arabia - Scaffolding Campaign Riehenring 70
Challenge
Air Arabia wanted to promote its flights from EuroAirport Basel-Mulhouse to Morocco in Basel: to Casablanca and Rabat, from CHF 79 with 10 kg of cabin baggage included. They needed a large-format presence where many people in Basel pass every day, with an offer that can be read from a distance.
Solution
We ran the artwork across 125 m² of scaffolding at Riehenring 70, at a traffic-light junction with a tram line. The portrait banner, framed in Moroccan tilework, shows the brand, destinations and price large enough to read across the whole junction – for drivers, tram passengers, cyclists and pedestrians. The campaign ran in calendar weeks 44–47.
Results
With 39'851 contacts per day on Riehenring, the offer was visible for four weeks on one of the busiest routes from the motorway towards Messe Basel and the city centre. The wait at the traffic lights gave people time to read the price and destinations.
