EVO Fitness — double-sided scaffolding banner
EVO Fitness - Scaffolding Campaign Basel
Challenge
EVO Fitness wanted to raise awareness of its two Basel studios and sign up new members for the free 7-day trial. They needed a location embedded in the daily routine of Basel residents — with real dwell time, not just a passing glance.
Solution
We ran the campaign across 160 m² of scaffolding space at Burgfelderstrasse 1 — a busy tram junction in Basel. The corner position covers two street faces at once, so it registers from both directions of travel. A QR code on both banner faces led straight to the trial sign-up.
Results
With 35'000 passers-by per day, the campaign delivered roughly 980'000 impressions over its four-week run. The double-sided corner placement generated repeat exposure among tram commuters, pedestrians, students and car traffic — in the exact neighbourhood where both studios are located.