Fernet-Branca — scaffolding banner and facade
Fernet-Branca - Summer Campaign
Challenge
A bold and creative campaign targeting Basel's nightlife scene. A facade placement in Zurich's city center, combined with a premium scaffolding placement in Basel, was designed to build a strong brand presence within the target audience.
Solution
We executed a two-city strategy — with high-impact scaffolding banners in Basel's entertainment district and a prominent facade wrap in Zurich's city center, coordinated for maximum impact for the lifestyle brand.
Results
Fernet-Branca was present where its audience goes out: in Basel's nightlife district and in central Zurich. The coordinated two-city execution gave the brand a consistent, bold presence.
Hyde Media perfectly captured the bold spirit of our brand. The two-city approach worked brilliantly.
