Scaffolding and facade advertising are among the largest advertising surfaces a city has to offer. Both put your brand on a building in large format, both are visible from a distance, and Hyde Media handles both from start to finish: print, installation, removal and permits. Even so, they suit different goals.

Here is how the two formats differ, and how to choose the right one.

What is scaffolding advertising?

With scaffolding advertising, a large-format banner is mounted on the scaffolding around a building that is being renovated. The surface only exists while the scaffolding is up. For property owners it is a way to refinance part of the building works. For advertisers it is a chance to get a space in places where advertising would otherwise not be possible.

Strengths of scaffolding advertising:

  • Very large surfaces, often well over a hundred square metres.
  • Surprise effect: the space is new in the cityscape and gets noticed.
  • Central locations: renovations happen everywhere, including places without traditional advertising sites.
  • Ideal for launches and campaigns that need a lot of attention in a short time.

What to keep in mind: the period follows the construction phase. Good scaffolding sites are booked quickly, and your campaign start has to fit the building schedule.

What is facade advertising?

With facade advertising, a banner is fixed directly to a building's facade or gable wall, independent of any building works. That makes the space easier to plan and well suited to longer periods.

Strengths of facade advertising:

  • Longer presence: you stay in the cityscape for months.
  • Predictability: the period does not depend on a construction project.
  • Brand building through repetition: the same people see your message day after day.

What to keep in mind: facade advertising relies on consistency. The visual should still be relevant after several weeks.

The differences at a glance

  • Duration: scaffolding advertising follows the construction phase; facade advertising suits longer, predictable periods. For both formats, the minimum booking at Hyde Media is four weeks.
  • Impact: scaffolding creates a strong, eye-catching accent. A facade builds awareness over time.
  • Flexibility: with scaffolding, availability decides the start date. With a facade you have more room to plan.
  • Typical uses: scaffolding for launches, seasonal promotions and events. Facades for brand building, local presence and employer branding.
  • Price: for both formats the price depends on site, size, period and production. Hyde Media provides a quote on request.

Which format fits your goal?

Launching a product or opening a location? Then attention in a short time is what counts. A large scaffolding site at a busy junction is the first choice. One example is the «Sparkling Life» campaign by Grand Casino Basel at Riehenring 141, where two banners cover both street faces of a corner building.

Want to anchor your brand in a city for the long term? Then continuity matters more than surprise. A facade accompanies your audience for months.

Working towards a fixed date, such as a trade fair? Check early which sites are free in that period. With scaffolding, the building works set the calendar, not the media plan.

Combine both formats

The strongest campaigns often use both. A facade provides a steady base presence, and a scaffolding site adds a highly visible accent during a launch or promotion. That way you combine awareness with activation.

FAQ

What is the difference between scaffolding and facade advertising?

Scaffolding advertising is mounted on construction scaffolding and is tied to the duration of the works. Facade advertising hangs directly on a building wall and suits longer, predictable periods.

Which format is cheaper?

There is no general answer. For both formats the price depends on site, size, period and production. Hyde Media will prepare an individual quote.

Do I need a permit?

Large-format advertising on buildings generally requires a permit, and the rules differ by canton and municipality. Hyde Media handles the permit process for you. Read more in our article on permits for scaffolding advertising.

Not sure which format fits your campaign? Contact us and we will suggest suitable sites.