Frequently asked questions

Choose a space under locations and enquire by email at theodor.staal@hydemedia.ch, by phone on +41 77 233 81 21 or through the contact form. You receive a quote that is valid for 30 days. The agreement is formed when we receive your written acceptance, or when we confirm your order with an order confirmation. Only then is the site reserved for you. Any objections to the order confirmation must be raised within 5 working days.

Prices are on request; there is no price list. The price depends on site, size, period and production. You receive a quote in Swiss francs, plus VAT, covering print, installation, removal and the permit application. Send enquiries to theodor.staal@hydemedia.ch or +41 77 233 81 21, or use the contact form. You can work out in advance how many contacts a campaign period delivers with the campaign calculator.

The price typically covers media rental, print production, installation, removal and permit fees. What is binding is what the quote or order confirmation lists. Services not listed are invoiced separately as agreed. If public charges, fees or permit conditions outside Hyde Media’s control change after the order confirmation, they may be passed on. You supply the creative as print-ready artwork, and we take care of the rest.

Payment is due 30 days net from the invoice date. Unless the order confirmation says otherwise, the order is invoiced when the agreement is formed. For special production, such as non-standard formats or materials, Hyde Media may require payment for production before it starts. After the payment period, default interest of 5% per year applies. If an overdue payment has not arrived, the campaign may be postponed, and its period is not extended as a result. All conditions are in the terms.

Yes, media agencies can book on behalf of an advertiser. The agency and the advertiser are then jointly and severally liable for the agreement unless otherwise agreed in writing. Any agency commission or discount is agreed separately and applies to media rental only, not to production, installation and fees. The terms apply between businesses only, the agreement is governed by Swiss law, and the place of jurisdiction is Basel. More for brands.

In Switzerland Hyde Media sells two large formats: scaffolding advertising and facade advertising. With scaffolding advertising, a printed banner hangs on the scaffolding of a building under renovation. With facade advertising, it hangs on a facade or blank end wall. We do not offer digital screens in Switzerland. Large banners like these are also called megaposters; scaffolding banners often measure well over a hundred square metres.

Our current spaces are in Basel, on Riehenring near Messe Basel. Riehenring 141 offers 175 m² of scaffolding space at a traffic-light junction with 39'851 contacts per day, and Riehenring 70 offers 125 m² at a junction with a tram line. Each site’s page shows its period and whether it is booked. New scaffolding sites appear when renovations start. All spaces are listed under locations, and more on Basel is under scaffolding advertising in Basel.

Scaffolding advertising hangs on scaffolding and is tied to the length of the building works, while facade advertising hangs directly on a building wall and suits longer, more predictable runs. Scaffolding offers very large spaces in places where advertising normally cannot go, and suits launches and promotions. A facade builds awareness through repetition. For both formats the minimum booking is 4 weeks. Read more in scaffolding or facade.

Yes. Hyde Media rents facade and scaffolding space from property owners and handles advertisers, installation and the permit application. The lease is set out in a separate agreement with the owner. Towards advertisers, Hyde Media reserves the right to reject advertising that breaches the owner’s requirements or could harm the owner’s reputation. Read more for property owners.

Generally, yes. Under the Swiss Road Signs Ordinance (SSV), roadside advertising in principle needs a permit from the authority responsible under cantonal law, and cantons and municipalities have their own rules, for example on the townscape. You do not have to deal with it yourself: Hyde Media obtains the advertising permit from the responsible authority and the consent of the property owner. The permit must be in place before the banner goes up. Read more in permits for scaffolding advertising in Switzerland.

In Basel-Stadt, advertising is handled through the building permit procedure, and applications go to the Building and Hospitality Inspectorate (Bau- und Gastgewerbeinspektorat, BGI). Within the city, the design is assessed by the Townscape Commission (Stadtbildkommission) against the canton’s advertising concept; in Riehen and Bettingen by their local commissions. More restraint is expected in historic districts than elsewhere. For Riehenring 141 the city has already granted the permit. Hyde Media submits the application for you.

It depends on the site’s permit. At Riehenring 141 in Basel, for example, alcohol advertising, political advertising and pornographic content are excluded. Hyde Media tells you about the conditions it knows of. If a creative does not meet them, you can supply a new one within the agreed deadlines. Whatever the site, you are responsible for making sure the advertising complies with the law, such as the Swiss Unfair Competition Act (UWG), and that you hold the rights to the texts, images and trademarks.

Hyde Media then offers you an equivalent site or period. This applies when a required permit is refused, withdrawn or changed for reasons outside Hyde Media’s responsibility. If you do not accept the offer, we refund the amount paid for the part of the campaign that cannot take place. There is no further liability. This is set out in section 8.3 of the terms.

Hyde Media handles print, installation and removal; you only supply the creative. We work with printers and installation firms and stand behind their work as our own. We coordinate the installation with the scaffolder or the property and document it with photos. Installation depends on the weather: in strong wind it is moved to another day. When the period ends, we take the banner down again.

Ideally a vector PDF in the space’s aspect ratio, with fonts converted to outlines and colours in CMYK, set up at the scale we give you. Images need full original resolution. Keep text and logo inside the safe zones so nothing disappears behind scaffold tubes or fixings. Many scaffolding banners are printed on mesh, a fabric the wind passes through; colours look slightly lighter on it. Read more in print files for scaffolding banners.

Print-ready files must reach Hyde Media no later than 10 working days before the campaign starts, unless agreed otherwise. If the files arrive late or in unusable quality, the start may be delayed. The campaign period is not extended as a result and the price is not reduced. So ask for the specifications straight after booking. When each step is due is shown in from booking to banner.

You or your agency supply the creative, and Hyde Media handles print and installation. For each site we give you the dimensions, aspect ratio, safe zones and file format, and we check the files with you before production. Designs that work from a distance do best: few words, strong contrast, one image and a large logo. Hyde Media is not liable for errors in files you have approved, or for minor colour deviations that are normal in large-format print.

Hyde Media repairs damage, for example from vandalism or storms, within a reasonable time. If the advertising is not visible for more than 3 consecutive days for reasons Hyde Media is responsible for, the campaign is extended accordingly or the price is reduced pro rata. Report defects in writing at once, and at the latest within 5 working days of discovering them. Claims for defects must in any case be made no later than 3 months after the campaign ends.

The minimum booking is 4 weeks, for both scaffolding and facade advertising. A scaffolding banner can stay up for as long as the scaffolding stands. The available period is shown for each site, often in calendar weeks (CW), for example CW 44–47. Facades are not tied to building works and suit longer runs. The exact period is agreed in the quote. The campaign calculator shows how many contacts a period delivers.

As early as possible, because good scaffolding sites are often taken early. The lead time depends mainly on whether the site is free in the period you want, whether it already has a permit, and whether your creative is ready. Print files are due no later than 10 working days before the start. With a fixed date such as a trade fair, count back from that date and build in a buffer. See from booking to banner.

Yes, once, and no later than 8 weeks before the agreed campaign start. The site must be free in the period you want. Costs already incurred or committed are invoiced. Request the move in writing; it takes effect when Hyde Media receives your notice. Otherwise a confirmed order is binding. The rules are in section 5 of the terms.

It depends on how long before the start you cancel: more than 12 weeks before the campaign starts, 20% of the media price is charged; 6 to 12 weeks before, 50%; and less than 6 weeks before, 100%. Costs already incurred or committed for production and permits are added. Cancel in writing; it takes effect when Hyde Media receives your notice. Instead of cancelling, you can move the campaign once, up to 8 weeks before the start. Details in the terms.

The campaign then moves or becomes shorter accordingly, and Hyde Media offers you another period or site. Scaffolding sites are tied to building projects, and their availability depends on the building schedule. If the works are postponed or shortened, the period changes too. We let you know as soon as possible. If you do not accept the offer of another period or site, the price is reduced pro rata for the part not delivered.

The daily contacts we give for each site tell you: on Riehenring in Basel the figure is 39'851. Over the minimum booking of 4 weeks that comes to 39'851 × 7 × 4 = 1'115'828 contacts. A contact is one opportunity to see the ad; someone passing five times counts five times. Reach, by contrast, counts each person once. Try other periods in the campaign calculator, and see the method in calculating outdoor reach.

With surveys before and after the campaign, searches for your brand, and website visits from the region during the campaign. Contacts show how many people could see the campaign, not whether it worked. So set a goal and a baseline for comparison before the start. Where people stop, such as at traffic lights, a QR code or a promo code can help. Read more in how to measure an OOH campaign.

CPM is the price of 1,000 contacts: the campaign cost divided by the contacts, times 1,000. It lets you compare sites and media with different prices and reach on the same basis, for example a scaffolding space against a poster network or an online campaign. But a contact is not worth the same in every medium: a large banner you wait in front of at the lights works differently from an ad that flashes past in a feed. More terms in the OOH glossary.