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§ Zurich City Center
Lidl — full facade wrap
Lidl - 20th Anniversary Campaign
Zurich City Center
Location
50m²
Size
2 weeks
Duration
Full facade wrap
Format
i.
Challenge
A full facade wrap to mark Lidl's 20th anniversary in Switzerland, located in Zurich. The eye-catching design needed to generate maximum attention in the weeks leading up to the celebration.
ii.
Solution
We designed and installed a vibrant facade wrap in the heart of Zurich, using bold colors and a festive message that captivated shoppers and commuters alike.
iii.
Results
Generated enormous local attention with over 400'000 weekly impressions. Store footfall rose 38% during the campaign period, and the anniversary event exceeded attendance targets by 60%.
“
The facade wrap delivered a fantastic visual impact. Thanks to Hyde Media's execution, our anniversary was a complete success.
— Lidl
RetailEvent PromotionCity Center